From the category archives:

3. Understand people

Lloyds TSB – using visualisation to change behaviour

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by on March 16, 2009

What if the buyer is not the user?

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by on February 11, 2009

A framework for flow

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by on February 8, 2009

Is tagging physical enough?

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by on December 31, 2008

Secrets of the human brain: Loss Aversion

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by on December 11, 2008