Greg Canessa, VP of Activision Mobile on Swrve, the tech they’re using to track how players play their iOS games.
For example, in Skylanders: Cloud Patrol:
“certain powers could be balanced by letting a certain global region test one variant while another global region tests another. So, if the region where a lightning bolt attack is 50% more powerful is resulting in a huge mismatch of total points, that’s a good indication that the power may need rebalancing. The data will show this mismatch easily and changes can be made to the game without needing to release an official patch.”