Cliff Kuang for Co.Design, speaking with Ricky Engelberg, Nike+’s director of user experience::
“Every Nike+ product will soon earn you fuel,” says Engelberg. In the coming months, all of their various pedometers and heart-rate monitors will start to spit out Fuel scores, which you can tabulate online.
Now that’s a clear vision. I want to see gyms aggregate those scores, apartment buildings, neighborhoods, workplaces, insurance companies. Looking forward to the API.
