This a really wonderful promotion by Colle+McVoy for Erbert and Gerbert, a sandwich chain: the CandleCannon!
Erbert & Gerbert’s has been making Subs Worth Discovering for 20 years. To help them celebrate, we decided to have more than just a party. So we built the world’s largest and most powerful air vortex cannon and had ourselves a Blowout.
It’s a great ad, but that’s not what I wanted to point out. Just look how delighted and excited the people in the video are! Although the video is planned, the reactions are genuine.
The CandleCannon is probably in large part a reflection of the ad agency’s culture, and I don’t know if Erbert and Gerbert is the kind of place where that would happen naturally. Nevertheless, companies should aspire to be places where employees can do things like the CandleCannon, and where there is enough soul and humour to create reactions like overjoyed jumping and hugging once in a while.
The corporate culture that can create a better world feels like this video. Wouldn’t you want to be somewhere with that kind of spirit?
(via The Uniblog)
And making of here:
