Thursday
Jan 15 , 2009

What goes through your mind when someone says: let's go for a beer?

On a completely different note: here’s a hugely inspired ad for Goldstar Beer.

Client: Goldstar Beer
Agency: McCann Erickson, Tel Aviv
Creative Director: Ido Ben Dor
Copywriter: Asaf Zelikovich,
Elad Gabison
Art Director: Geva Gershon

Incidentally, these guys have done some even more brilliantly edgy funny stuff: click here.

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Hi! I'm Raph, a Chicago based interaction designer, playing with the idea that we are highly imperfect happiness optimization machines.

This is a blog about how we can use technology and design to help us perceive, quantify and boost our happiness.

If you're into games, behavioral econ, quantified self, mindfulness, improv or persuasive design, you should probably read this blog.
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