The September Issue is a film about leadership, not fashion.

It’s about the epic tome that Vogue produces every September to mark the coming of the new season. This is the time when styles are reviewed, looks are reconsidered and – to hear those interviewed in the film – women have to take fashion more seriously than ever.

We follow Anna Wintour, the editor-in-chief who inspired The Devil Wears Prada. Her best quality? “Decisiveness” she says, and this film may be the best example of what that looks like – at least until we get a behind the scenes documentary about Steve Jobs (some draw parallels).

We repeatedly see her reviewing work. She triages with cold efficiency, arms crossed, intent but expressionless, with the occasional comment or question. In one scene we see her eviscerate a photoshoot’s worth of clothes in a few minutes. Later, she scraps an entire set of pictures, requiring a reshoot just days before the magazine needs to go to press. We never see her angry, simply ruthlessly effective.

We also see just how much respect (and affection) she has for those who work for her (like Grace Coddington, the creative director) even as she infuriates them by cutting work into which they have invested their heart and soul.

We respect the likes of Steve Jobs, James Cameron and Anna Wintour because they are absolutely committed to quality. They have negative taste in spades and the willingness (or compulsion) to put that filter above every other social consideration. They are ruthless judges, and are willing to discard and terrorize people who don’t meet their standards. But is that the only way?

Really, this film raises a question (shamelessly inspired by Bob Sutton) that I’ve always struggled with: how much of an asshole do you have to be to inspire the best work?

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This is absolutely stunning (via Metacool).

Great point from Diego about BMW’s brand audacity in getting Jeff Koons to vitalize the car:

I admire the marketers at BMW because they seem to be able to conceive of their hallowed brand as a dynamic, living thing. Instead of saying “our brand can’t go there”, they think “our brand is designed to go places”, which I’d wager is why the brand is still so strong after so many year in the market. The dynamic totality of their vision, which encompasses everything from manufacturing to sculpture to R&D to messaging, is centered on the principles of movement and getting to new places, with the risks that come with leaving the safe harbor called What We Know That Works Today.

The other point though is that sometimes you have to look to other fields and media to communicate your essence. The front view in particular gives an incredible sensation of speed and color – and life – that BMW could not have achieved just with their skill and passion for shaping the form of the car.

More below and Autoblog (including video of the unveiling).

BWMKoonsSide.jpg

BMWKoonsTop.jpg

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Thumbnail image for Honorable mention in the Betacup challenge!

Honorable mention in the Betacup challenge!

June 18, 2010

The Betacup challenge is now over, and Champion Cup ended up as one of three runners up to receive an honorable mention from the Betacup jury! Huge thanks to the organizers, to the jury, to all those who supported it and congrats to the other winners and everyone else who took part! I’m grateful for the feedback [...]

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Braid

June 11, 2010

I just finished playing Braid, Jonathan Blow’s critically acclaimed indie game. Get on Steam and play it! Now. Really. It’s that good. More than enough has been said about Braid, so I’ll just focus on three things that blew me away. 1) Exploring every aspect of a gameplay space. Braid is one of those games [...]

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I’m Here

March 30, 2010

Amongst the most fundamental storytelling techniques is to tread the path less travelled. That’s why you don’t see many scenes in movies where characters are carrying out mundane tasks – going to the the bathroom or having breakfast – except when those actions have unusual significance and move the story forwards. A good storyteller doesn’t [...]

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Thumbnail image for Epic win! Let’s make the real world more like a game.

Epic win! Let’s make the real world more like a game.

March 28, 2010

Jane McGonigal from the Institute of the Future at TED. I’d never considered that there were millions of gamers with a fully fledged education in skills that could hel save the real world… if it was more like a game. 10,000 hours “The average young person today in a country with a strong gamer culture [...]

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Thumbnail image for Canabalt = flow in raw form

Canabalt = flow in raw form

December 22, 2009

In Canabalt, your pixelated running man runs for his life through a dystopian world reminiscent of the Matrix, jumping from rooftop to collapsing rooftop and getting steadily faster until he either plummets into the ground, runs into the debris that’s been left lying around or is bombed into a fine mist from the sky. It’s [...]

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Thumbnail image for Erbert and Gerbert’s Candle Cannon

Erbert and Gerbert’s Candle Cannon

December 2, 2009

This a really wonderful promotion by Colle+McVoy for Erbert and Gerbert, a sandwich chain: the CandleCannon! Erbert & Gerbert’s has been making Subs Worth Discovering for 20 years. To help them celebrate, we decided to have more than just a party. So we built the world’s largest and most powerful air vortex cannon and had ourselves [...]

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Put innovation in the hands of the people

November 3, 2009

An recent article from the Economist made me think about how companies could learn from the distributed innovation of open source to find the great ideas within. The article is about InnoCentive, which helps connect problems with solutions: [Innocentive] is based on a simple idea: if a firm cannot solve a problem on its own, [...]

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Thumbnail image for Communication 101 – put it in your audience’s words

Communication 101 – put it in your audience’s words

October 18, 2009

October’s DISCOVER magazine has a nice article about the Large Hadron Collider (LHC), the colossal particle accelerator which amongst many other things may reveal the Higgs Boson and the secret of gravity. The LHC is 27km long and requires a frankly ridiculous amount of power to fulfill its single goal of making particles crash at [...]

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